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Telling Your Nonprofit’s Story: Tips for Nonprofit Videos

By on Tuesday, January 17, 2012

Many nonprofit agencies are now investing in digital cameras and making their own video stories to share on their websites and through social media. Understanding storytelling techniques used by journalists can help share your message in a powerful way. This video from the Pulitzer Center offers great tips for assembling your story:

To make a really good piece of video journalism, they recommend:
(1) Make a clear outline of the story you are trying to tell.
(2) Decide what kind of background infroamtion people need to know to understand the story.
(3) Think about characters. You will need strong characters who lead the watcher through the story and help him or her understand. Should it be a person directly affected by the issue being discussed, an outside observer or an expert?
(4) Consider carefully the images and visuals you will use. Don’t just feature a person talking – show us. Avoid talking head syndrome.

The golden rule for video storytelling: you never have enough b-roll.

Ami Neiberger-Miller is a public relations strategist and writer. She is the founder of Steppingstone LLC, a virtual and independent public relations practice near Washington, D.C. that provides public relations counsel, social media advice, writing services, and creative design work for publications and websites (portfolio). Ami blogs frequently about media relations, social media, public relations and other issues. She also reviews books on her blog about public relations, nonprofit life, work-family balance and social media practice. Follow her on Twitter @AmazingPRMaven.

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