Pepsi Refresh Challenge $250K Winner Speaks: How to Assess if Contesting is Right for Your Nonprofit
How does a small foundation working to eradicate cancer, win a major online contest and stand out in a world dominated by much bigger fish, such as the Susan G. Komen Fund or the American Cancer Society? Being gutsy, putting a face on the disease, and commiting to win the contest, pay dividends.
“If you are in a contest, you’ve got to commit to winning it. You put everything into it,” said Neidig. For the Pepsi Refresh Challenge Contest, the Kanzius Cancer Research Foundation did no direct mail appeals or paid advertising, and did not issue a call through a newsletter. At the time of the contest, the foundation had one employee – Mark.
|Mark Neidig, Sr. discusses winning $250,000.
Photo courtesy of Association Bisnow.