Go Inside the World of Morning TV News Bookers

By on Friday, September 16, 2011
Image courtesy of TVGnus

The Washington Post ran an interesting article this week looking at morning TV news bookers, and their frantic rush  to reach out and book people who’ve experienced trauma or crime – often unknowns who have never been on television before or never dealt with the media. The rapid pace of bookers and their cut-throat competition for “gets” can add to trauma and contribute to sensationalism.

Yet there is some humanity in the business. Sarah Boxer with CBS (who reached out to me following the Fort Hood shootings in 2009) told the Washington Post:

“You try to make it personal,” said Sarah Boxer, a CBS producer. After a tragedy, “people are stunned and shocked by what has happened, and doing a live interview is not the first thing on their mind. You want to make them comfortable and let them know that you’d be honored if you would tell us and our viewers” their stories.

In the aftermath of the Giffords shooting in Tucson in January, Boxer left cupcakes on the doorsteps of victims’ families along with a personal note. She struck up a relationship with a man whose son had died. She said he later expressed his gratitude for her humane handling of the situation by writing a note to her reading, “Thank you, cupcake girl.”

For more on TV bookers see:

12 Talent Bookers Who Keep New York Talking – The Hollywood Reporter
Jaycee Dugard: TV Networks Scramble for Interview as Book is Published – Huffington Post
Race to Secure Rights to Miners’ Ordeal is On – Broadcasting & Cable

Everyone wants to know what you think.

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