Handling Media Relations With Sensitivity: Video Interview

By on Wednesday, June 29, 2011

Thanks to Mary Fletcher at Conversations in Public Relations for talking with me for PRSA-NCC’s blog about the challenges in working with reporters and families of the fallen on behalf of the Tragedy Assistance Program for Survivors (TAPS).

In this interview, I talk about the Fort Hood shootings and the challenges faced with an office locked down, incoming media calls, and the 250% increase in calls by survivors seeking extra support. While sometimes people going through trauma don’t want to share their stories, for many, sharing can be a part of their healing. Open communication between reporters and communications staff is critical to working out details. Having agreement within an organization about how you manage media is also really important, so you can respond consistently to media requests and explain things clearly to survivors too.

Everyone wants to know what you think.

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