Nuggets from the Nonprofit 2.0 Unconference 2011: Robert Wolfe Challenges Nonprofits to Innovate
The Nonprofit 2.0 Unconference was a great success last week, and I’m blogging a few nuggets of wisdom from the event.
One of the keynotes was delivered by Robert Wolfe, co-founder of Crowdrise, an online social fundraising platform that helps people raise money and volunteer for their favorite causes and have fun while doing it. The Crowdrise community was named a “Top 25 Best Global Philanthropist” by Barron’s.
Wolfe’s talk was designed to stimulate discussion among nonprofits and here’s my take-aways.
- It’s not just about getting celebrities to promote a cause – For campaigns to be successful, you can’t just rely on the power of celebrity. To be effective, the celebrity or influencer must be passionate about the cause.
- Passion about your work as a nonprofit should be permeable– To be an influencer, don’t tweet one thing and step away. One tweet is not enough. You have to be passionate at what you do. Live your brand.
- A good email list is the bedrock of good fundraising for a cause – Facebook and Twitter are not the answer to our problems. It is key to build a good email list. Social media is meant to support fundraising, but too many nonprofits are focused on using Facebook and Twitter, in part because these tools have buzz.
- Engagement matters – Your organization’s response time to email messages is really important. People expect to hear back from you.
- Remember – it’s about people – So many nonprofits are focused on the dollars, but the “bodies” are important, too. Need to get people in the door, and get them to stick around. Caring for people is important.
I’ll post some more nuggets tomorrow.