Twestival: Tweeps Rally Communities to Help Charities, What You Can Learn
Only a month from today, Twestival will hold local events around the globe using Twitter as an organizing tool to raise funds and awareness for charities. On March 24, 2011, organizers in 120+ cities worldwide will hold Twestival events in their communities, raising funds and awareness for local nonprofit organizations.
While Twitter is used to promote Twestival, the actual charity events that raise funds are held offline and face-to-face. According to Twestival organizers, events have been held in bowling alleys, pubs, and even in trapeze studios and on yachts. It’s about local communities using the resources they have available to them to make a difference. One hundred percent of ticket sales and donations at Twestival events go to the designated charities.
Interestingly, Twestival alternates each year between local events (this year) where local Twestival organizers select a local charity, and global events, where communities raise awareness globally for one chosen charity. You can search their global map to see if your community has a registered organizing team.
Mashable did a great profile of Twestival organizer Amanda Rose and the behind the scenes action it takes to coordinate a global festival of this size.
How can your charity get involved? Charities are selected by local Twestival organizers, and there are no strict guidelines on how the selection process works. At this point, it is likely many Twestival local events already have designated charities.
Even if your charity can’t be a beneficiary of this project this year, you can learn from Twestival. If your charity is new to using social media to inspire support and organize an event, shadowing the local Twestival team as it puts together this year’s event could help you learn how to apply social media strategies and tactices to your own organization’s fundraising. Ask how messages are crafted and supporters identified. You can take what you learn and apply it to Twitter organizing for your own organization.