Toolkit

PR Day for Charitable Nonprofits in DC Area on March 9

By on Wednesday, February 23, 2011

Small nonprofits in the Washington, DC area will find help for their public relations outreach efforts at PRSA-NCC’s PR Day for Charitable Nonprofits on Wed March 9 from 7:30 am-1:30 pm.

The keynote speaker is nonprofit world “rock star,”  Robert Egger of DC Central Kitchen, with an inspiring address: PR: The Difference Between a 10¢ Cause and a Million-Dollar Mission. Following Egger, a talented line-up of PRSA-NCC members will share PR Strategies, Tactics and Tools for Nonprofits in Tough Times, including:

  • Branding and messaging that compels action
  • PR as a fund raising tool
  • Social media that boosts donations
  • Media relations: how to get reporters to listen
  • Crisis PR: staying cool when a reporter’s questions are hot
  • Using special events to tell your story
  • Proven PR ideas for nonprofits
  • Tips for improved donor relations
I’ll be speaking at this event in a workshop session on, “We’re Not Victims, We’re Survivors: Lessons in Using Survivor Stories.”
This event is coordinated with PRSA-NCC’s Public Service and Nonprofit/Association Committees, in association with America’s Charities, Community Health Charities, and Hogan Lovells. The event will be held at the Fulbright Center, 555 13th St, NW, Washington, DC (opposite The Shops at National Place).

The cost is $49 to cover breakfast and lunch. Scholarships are available. Get more details or register.

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