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Video: College President Discusses Plus 50

By on Tuesday, January 4, 2011

This project involved providing small video cameras to community colleges participating in the Plus 50 Initiative, a multi-year grant-funded program with AACC. The program assists baby boomers in going to college and training for new careers.  Colleges were provided a camera, setup instructions and questions, and asked to interview program participants on the challenges of going to college, what they are studying, and what their plans are for the future. College staff were also asked to share about their programs and plans. After conducting 2-3 interviews, college staff return the cameras. The videos are then edited by Steppingstone LLC and placed on AACC’s Plus 50 Initiative YouTube channel. The videos are presented in a way that is consistent for overall branding for the project. Being able to see and hear a plus 50 student talk about going to college and what they are achieving, is often one of the most effective recruitment tools for this population. This is a very cost-effective model for nonprofits and associations to consider for a project where recipients are geographically dispersed, because it does not require hiring video crews in multiple cities to collect footage.

Client: American Association of Community Colleges (AACC)

Services Provided by Steppingstone LLC: title design, video editing, script writing, title writing, YouTube upload and channel management, description writing

Video Description: Dr. Craig Bailey, president of Western Dakota Technical Institute, discusses the Plus 50 Initiative and its work at his college. The exciting part to him about the plus 50 program, is that it gives plus 50 adults a way to be engaged in the community and explore a new career they may have never considered before. The Plus 50 program at the college teaches plus 50 adults how to become interpreters and guides in national parks. Short-term training like the plus 50 program is a core mission for the college, says Bailey. After a local plant closed, 80 workers lost their jobs. All of the workers are age 50 and up, and they are all are now getting re-trained for new jobs in 1-2 years. He also discusses the college’s ability to deliver programs online and fast track curriculum in 9-11 months. These short-term programs help students get back on the job quickly and re-train for careers.

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