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Video: College of Central Florida Plus 50 Program

By on Wednesday, October 20, 2010

This project involved providing small video cameras to community colleges participating in the Plus 50 Initiative, a multi-year grant-funded program with AACC. The program assists baby boomers in going to college and training for new careers.  Colleges were provided a camera, setup instructions and questions, and asked to interview program participants on the challenges of going to college, what they are studying, and what their plans are for the future. College staff were also asked to share about their programs and plans. After conducting 2-3 interviews, college staff return the cameras. The videos are then edited by Steppingstone LLC and placed on AACC’s Plus 50 Initiative YouTube channel. The videos are presented in a way that is consistent for overall branding for the project. Being able to see and hear a plus 50 student talk about going to college and what they are achieving, is often one of the most effective recruitment tools for this population. This is a very cost-effective model for nonprofits and associations to consider for a project where recipients are geographically dispersed, because it does not require hiring video crews in multiple cities to collect footage.

Client: American Association of Community Colleges (AACC)

Services Provided by Steppingstone LLC: title design, video editing, script writing, title writing, YouTube upload and channel management, description writing

Video Description: Jerone Gamble, project director for the Plus 50 Initiative at the College of Central Florida in Ocala, discusses outreach and services for plus 50 adults. He describes the “Pathways to Living, Learning and Serving” program. The college is the sponsor for the county senior volunteer program with more than a thousand volunteers. The college offers lifelong learning programs through the Senior Institute and programs for older adults seeking to re-train for a new career. All of the programs for older adults are co-located in an accessible location at the college to ease access. Gamble discusses partnerships, training programs, re-careering and student success stories.

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