Why Female Public Relations Practitioners Become Independent
In an article for Public Relations Tactics on why female public relations practitioners open independent practices, Ami Neiberger-Miller of Steppingstone LLC is quoted. She commented, “In many ways, I think life as an independent is the wave of the future. We are pioneers in a larger movement of workers. Instead of having one boss, we have multiple clients. If one client falls on hard times, we have others. If we need a larger team for a PR project, then we can assemble the best people with the right expertise, and the client benefits from having [access to] experienced professionals.” The publication is produced by the Public Relations Society of America (PRSA). Clip available by request or through the PRSA website (members only).