Video: Being Older Doesn’t Matter at College, Says Plus 50 Student
This project involved providing small video cameras to community colleges participating in the Plus 50 Initiative, a multi-year grant-funded program with AACC. The program assists baby boomers in going to college and training for new careers. Colleges were provided a camera, setup instructions and questions, and asked to interview program participants on the challenges of going to college, what they are studying, and what their plans are for the future. College staff were also asked to share about their programs and plans. After conducting 2-3 interviews, college staff return the cameras. The videos are then edited by Steppingstone LLC and placed on AACC’s Plus 50 Initiative YouTube channel. The videos are presented in a way that is consistent for overall branding for the project. Being able to see and hear a plus 50 student talk about going to college and what they are achieving, is often one of the most effective recruitment tools for this population. This is a very cost-effective model for nonprofits and associations to consider for a project where recipients are geographically dispersed, because it does not require hiring video crews in multiple cities to collect footage.
Client: American Association of Community Colleges (AACC)
Services Provided by Steppingstone LLC: title design, video editing, script writing, title writing, YouTube upload and channel management, description writing
Video Description: Clark College student Francesca Mastrangero found a supportive environment when she went back to school at age 50 plus. “I like the feeling of family at Clark,” says Mastrangero. She came to Clark College to work on her GED. She feels right at home at the college. The other students are always friendly, she says. “It doesn’t matter here at Clark whether I’m an older student or not,” she said. Mastrangero even overcame some challenges in her studies with the help of fellow students. She is taking pre-requisites for a program that will lead to a career in health care and a job that she likes. “Don’t be afraid to come to class because of your age,” she says. “There’s a lot of people like me….There’s a lot of us here. You’ve got to come here.”