Video: A Second Career in Nursing at Cape Cod CC
This project involved providing small video cameras to community colleges participating in the Plus 50 Initiative, a multi-year grant-funded program with AACC. The program assists baby boomers in going to college and training for new careers. Colleges were provided a camera, setup instructions and questions, and asked to interview program participants on the challenges of going to college, what they are studying, and what their plans are for the future. College staff were also asked to share about their programs and plans. After conducting 2-3 interviews, college staff return the cameras. The videos are then edited by Steppingstone LLC and placed on AACC’s Plus 50 Initiative YouTube channel. The videos are presented in a way that is consistent for overall branding for the project. Being able to see and hear a plus 50 student talk about going to college and what they are achieving, is often one of the most effective recruitment tools for this population. This is a very cost-effective model for nonprofits and associations to consider for a project where recipients are geographically dispersed, because it does not require hiring video crews in multiple cities to collect footage.
Client: American Association of Community Colleges (AACC)
Services Provided by Steppingstone LLC: title design, video editing, script writing, title writing, YouTube upload and channel management, description writing
Video Description: First year nursing student Thomas Trego says that going back to school at age 50 plus was easy. He found the instructors approachable and the curriculum enjoyable. The college’s convenient location is a big plus, says Trego. He also found a friendly environment at the college, where he wasn’t lost in a crowd. Trego is attending a nursing program at Cape Cod Community College. He’s planning a second career in nursing, and says, “If you are thinking about changing career directions, this is a great opportunity to do it.” He’s found community college to be a rewarding step for himself, noting, “This is one of the best things I’ve done for myself in a long, long time.” He is planning to complete his coursework and take the nursing exam.