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Video: A Plus 50 Student Gains Confidence

By on Thursday, March 4, 2010

This project involved providing small video cameras to community colleges participating in the Plus 50 Initiative, a multi-year grant-funded program with AACC. The program assists baby boomers in going to college and training for new careers.  Colleges were provided a camera, setup instructions and questions, and asked to interview program participants on the challenges of going to college, what they are studying, and what their plans are for the future. College staff were also asked to share about their programs and plans. After conducting 2-3 interviews, college staff return the cameras. The videos are then edited by Steppingstone LLC and placed on AACC’s Plus 50 Initiative YouTube channel. The videos are presented in a way that is consistent for overall branding for the project. Being able to see and hear a plus 50 student talk about going to college and what they are achieving, is often one of the most effective recruitment tools for this population. This is a very cost-effective model for nonprofits and associations to consider for a project where recipients are geographically dispersed, because it does not require hiring video crews in multiple cities to collect footage.

Client: American Association of Community Colleges (AACC)

Services Provided by Steppingstone LLC: title design, video editing, script writing, title writing, YouTube upload and channel management, description writing

Video Description: Going back to school at age 50 plus may seem daunting. But Cape Cod Community College student Elizabeth Alexander says she likes the fact that she found “a community” when she arrived at community college. During her coursework, she fell in love with communications. She is planning to work on a farm with a therapeutic program. Elizabeth endured some financial struggles when she decided to go back to school at age 50 plus, and she admits that her first semester was a hardship. But she applied for several scholarships and now has enough to live on while going to school and pursuing her dream. She found a wealth of support in the plus 50 student adviser on campus, who helped her establish confidence in herself.

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